Thursday 25 March 2010

The IPL Circus - pushing advertising to the DLF maximum

First of all , let me say that Twenty20 cricket is here to stay and deservedly so. It has captured the imagination of a group of people previously uninterested in cricket or those who had grown weary of endless drawn test matches on subcontinental featherbeds. Neither do I have a problem with the actual cricket being played in the IPL - for the most part the matches have been tight and tense, with the big name players showing their worth, whilst some lesser known local players make a name for themselves to a wider audience (more on this later)

What I cannot stand is the commentary - my underlying suspicion is that there are a couple of surly men in dark suits holding Ravi Shastri, Danny Morrision et al at gunpoint, ensuring that they mention their quota of DLF Maximums whenever a 6 is hit, or declaring every minor turning point as a "Citi Moment of Success".

This year has seen the addition of strategic timeouts, a sound idea in concept. Sorry, that's meant to be the Maximobile Strategic Timeout, usually taken after a Karbon Kamaal Catch in the outfield. Advertising hoardings are enough Mr Modi, so tell your hyperbolic commentators to call the game as it is and stop pandering to the sponsors.

Anyway, on a happier note, it has been heartening to see proper cricketers dominating the early stages of this tournamet. Kallis, Vaas and the Little Master himself have been the leading lights, showing the way to the like of Saurabh Tiwary, David Warner and Albie Morkel - the big hitters with the big bucks. Long may the veterans continue!

RM

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