It is no exaggeration to say that Juan Antonio Samaranch created the modern Olympic Games that every four years now enthrall the entire world. Samaranch headed the IOC between 1980 and 2001. Before him, the Olympics were a burden on the host city and in chronic decline.Samaranch turned the Olympics into a truly global spectacle. World-wide marketing and sponsorship created a sustainable and profitable event. The Games became attractive again, they became desirable, and they ultimately provided inspiration for millions the world over.
The Spaniard, a son of Barcelona, was influencial amongst the world of sports and politics, and was respected for his great knowledge of sporting matters.
Some criticised the handling of doping monitoring and bribery issues during his tenure. However, his great positive contribution to the sporting world far outweighted any of these things.
The most influencial sportspeople in the world have joined to pay their respects to Mr Samaranch. Ultimately, it was he that allowed their talents to be fully gifted to the world.
GM
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